Good to Great is a management book by Jim Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition. The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books
“It’s a book showcasing why some companies do better than others... you can take it and ask, ‘How can I change compared to what I did at my previous CIO gig?’”
"I think it talks about how you can take a good company, make it [a great enterprise]."