From real estate to romance, raises to repairs, everything in life is a negotiation. In this landmark 1968 guide, founder of The Negotiation Institute Gerard I. Nierenberg lays out a practical, human-centered framework for mastering one of life's most essential skills. His core premise: negotiation isn't an inherited talent, but a learnable art. Built on the philosophy that 'everybody wins,' Nierenberg's approach moves beyond tactics and power plays to focus on understanding human needs, reading behavior, and building agreements that last. Drawing on decades of seminars attended by top executives worldwide, this classic handbook gives readers the psychological strategies and people skills needed to negotiate successfully in business, relationships, and everyday life
"That book really taught me that there's never anything finite in either direction. You need to look for the positives in every negotiation, every relationship. If you can find commonality, you're going to find a successful outcome."